Meeting Planners Have a Lot at Risk and Speakers Need to Understand It

I recently was a motivational speaker for a audience of 500 Foster Case Workers in Austin, Texas and my client came up to me afterwards and told me that one of his many jobs was to manage risk and now that the program was over he was able to be honest with me.  I started to get a little lump in my throat, but happily, this is when my client put on a huge smile and told me “Brad, it went great!”, so I was happy and I was relived but this is where the lesson started.

My client told me what I already know but is an excellent reminder for me and anybody who is either booking a motivational speaker or plans to be a motivational speaker.  He told me how important this event was to him.  He told me that he was bringing in 500 people away from their jobs for a 2 ½ hour event plus their travel time, so for many of them, this was going to be most of their day and that the opportunity cost was outrageously expensive.  He also told me that he was already thinking ahead towards next year’s event and that he worked hard to fill that room with 500 people who were very busy already and if this event was a turkey, he would have a next to impossible time getting equal numbers, much less greater numbers, next year.

So, what’s the point?  The point is that as meeting planners and as speakers and as general members of the meeting and convention industry, we need to understand that when we’re negotiating motivational speaker’s fees, it’s more than the money.

Pick a speaker that will guarantee a return on your investment

My client invested quite a bit of money in me.  He’s brought me in for one event and we’re duplicating the event next week in a different city in Texas.  So, his investment is pretty great, but he is looking at the big picture.  He sees that his investment in the speaker really is just a tiny piece in the puzzle and that when you add it up to all of the other things he needs to accomplish, he’s putting way more on the line.  He is risking way more on the line than just the investment in his professional speaking.  By the way, his attitude reflected this.  Some of my clients are freaking out about expenses and this and that and technology this or whatever, not this man.  He understood those tiny investments were absolute drops in the bucket.

So, next time you are looking to hire a motivational speaker and are interested about how to save money on speaker’s fees, I want you to remember all of the other things you’re investing into your meeting or conference.  It’s a huge opportunity cost for all of your people, huge meal cost for all of your people (in this case, my client bought a fancy lunch at the Austin Texas Omni Hotel, lunch for 500 people, I have no idea what the bill is but it was huge) but also the opportunity cost and the investment of momentum.

Next time you’re thinking about booking a speaker I want you to think about how much it will cost you to get the next level down speaker and how much you would save and then compare that savings to the cost of not having an absolute perfect conference.  Speaker’s fees generally reflect the level of guarantee you can expect.

So, can you save my money by booking a cheaper speaker?  Yes.  Can sometimes entry level speakers do a great job?  Yes.  Have you invested enough in your particular convention or meeting that you cannot afford anything but the very best?  If that’s the case, give us a call.  If you’re interested in booking a motivational speaker who has a high level of guarantee of success…my programs are fully guaranteed…I hope you’ll contact me here.

~Brad Montgomery~
Motivational Speaker, Texas Speaker, Guaranteed Professional Speaker

I just got back from Texas where I was the motivational speaker for a group of social workers for the Child Protection Services.  These are the good people who look out for kids who need it most:  kids in physical danger.  They oversee way too many cases of abused and neglected kids, and do their best to get them into safe situations.

This group was especially fun for me because right now I’m a foster parent.  I’m one of the families these people — ok, actually their peers in Colorado — work with on a day to day basis.

Check out this video I made about them:

My familiarity — in such an intimate way — with foster care made this event special for two reasons.  First, the audience knew I wasn’t bluffing when I said, “I understand.”   Audiences crave authenticity in their motivational speakers, and because I have two foster kids myself, it was easy for me to be direct and honest.   Second, because of my familiarity with “The System” it made for some REALLY funny jokes.  I could joke in VERY specific ways about their jobs, their stresses, and their joys.

Thanks Texas Foster Care System (Children and Family Services!)  It was my absolute pleasure.

Mobile Post: Posted on-the-go by Brad Montgomery from his iPhone.

==

For those who prefer to read, here is a transcript of the video:

This is Brad Montgomery from BradMontgomery.com.  What a really cool afternoon we had.  So I’m still in Texas, but today we worked for Child Protective Service of Texas.

This is a government agency entrusted with dealing with kids who need help, kiddos in foster care and protecting kids who are in danger. I love doing this for a million reasons, but one of the things I love most is, some of you might know, I’m a foster dad right now.  We’ve got two little foster girls and it’s a lot of work.

One of the things we’ve learned is the social workers involved, the peers of the people I just spoke with, are really, really hardworking people working in a system that doesn’t get enough support, is under-funded, is under-trained, and if it wasn’t for these people, these kids would be suffering.  So it was my delight, I was totally flattered to deliver not just a motivational speech, which we did, and not just an inspirational speech, which we did, but also a message of appreciation because these social workers work hard and rarely get a thank you.  So we made them laugh and we made them laugh hard and we did all the things we were supposed to do as a motivational speaker, but the best part for me was as a foster dad, is to be able to look them in the eye and say it and mean it; thanks for all you do for foster children as Child Protection Service social workers.

So we were in Wichita Falls, Texas for about 160 people, absolute total blast.  Folks, keep up the good work, you’re doing amazing things.  It’s a pleasure to be your motivational speaker, and keep your eyes out for those kiddos; they need your help and you’re making a difference.  Thanks!

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I was recently working as an Emcee for a huge technology conference in Texas. They wanted me to be both a motivational speaker and a master of ceremonies. It was a fun date, it was (happily) well received.

(By the way, check out my current avatar on the right. Yes, it’s a lumpy guy w/ fireman pants.  My pals in Second Life think I’m a total dork… which is fine by me as long as they laugh.   This screen shot is a shot of me looking in at my books in the virtual bookstore of my pals over Synapse3di.)

Check out this 40 second video so you can get a feel for what I did:

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One of my favorite parts was when I was tasked introduce some of the new ways this organization’s resources available via Second Life. I’m deeply involved in the business use of Second Life, and have spent a bunch of time figuring a way to deliver my motivational speeches via Second Life. So…. well… I knew a bunch about the concept. (Translation: I knew how to make it fun.)

It was a total hoot. Thanks ISTE for inviting me.

Are you looking for a motivational speaker, humorist or humor in the workplace expert to speak for your organization, and you want to hold your event in Second Life? I’d love to be your guy. Contact me here.

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Brad Montgomery
Second Life Speaker, Motivational Speaker, Lumpy Guy with FireMan Pants

If you think levity and lightheartedness are important to corporate America, join the crowd.  In particular, join the folks at Microsoft Finance North America. 

I worked with this group recently in Seattle, Washington and, like most of my favorite clients, I learned at least as much from them as they learned from me.

(Read the related blog entry about my trip to Microsoft)

I was totally impressed with this organization. (If you read my blog you know that I rarely say that.)

Why?

•  I was impressed with the transparency of the organization.  I was impressed how everything was “on the table” …. I heard candid discussions on the recent (and odd) TV commercials, the aborted attempt to buy Yahoo, the fact that Vista’s popularity is lower than they’d like.   Contrast this openness with many of my other (unnamed!) clients who spend more time instructing me about what I cannot talk about than what their folks need to hear.   [For example, I once worked for a client who had JUST gone through a huge set of layoffs.  They forbade me to discuss the layoffs ... as though their folks might forget that 50% of their friends were no longer there and they themselves were worried about their job security.  Oye!]

• I was impressed by the people.  They are good people who love their families, work exceptionally hard, and are very loyal to each other and their company.

• This group was fun loving.   They like each other, and it showed.  They were easy to make laugh.  Ready with fun anecdotes and conversation.  They were a far cry from what any of us might expect from folks who work in the high tech industry for a finance department.   Many times I’ve worked at corporate meetings where people are forced to socialize with each other. It’s clear that they don’t want to be socializing… but they have to be there so they are.  Not so at Microsoft.  Their obvious enjoyment in each other was fun to watch.

• They were eager to ramp up the fun.  They were ready to share best humor practices with each other and with me. I often have to work hard to break the ice with a new corporate group.  Not this one:  MFNA was ready to laugh from minute one.

• During my program, I joked about clown noses, and taught a few funny ways to use them at work to handle stress.  We arranged to make sure everybody had a nose to take with them.  As you can see from these photos, they didn’t go to waste. 

Near the end of our time together we split into groups and brainstormed ideas about safeways to create more levity and humor at Microsoft.  [We spend so much of our time at work, it makes sense to create fun. How can we do it?]  We heard a bunch of great ideas…but check out one group’s very specific ideas about how to increase the levity at the office. 

1.       Friday Jokes

2.       Laugh at every meeting

3.       Happy Button

4.       Monday stories of weekend adventures

5.       Share embarrassing stories

6.       Dance in the focus rooms

7.       Dance every time you hear or see a “GO DO”

8.       Baby picture ID badges

9.       Word Bingo _  Drowning the puppies - (who ever imagined  we would here these words together!)

10.   Hawaiian shirt day

11.   Match the story to the person

12.   e-flowers/emoticons

But what was my favorite part?  It came 10 days after I left Seattle when I heard that CFO John Rex bought a Nerf Gun to attack his team.  (And, as a follow up, his awesome assistant, Amelia, bought guns for the rest of the team so they could create a defensive strategy.)    ”Hey everybody!  Let’s buy Nerf Guns!”

Humor, levity and lightheartedness help us with morale, creativity, energy, communication, and — in the end — productivity.  It was unbelievably cool to share this message with Microsoft Finance.  But it was even cooler to see that they “got it.”

Thanks So Much, MFNA!

Brad Montgomery
Microsoft Fan, Washington Motivational Speaker, Nerf Enthusiast

PS.  Microsoft gets so much bad press.  I suppose it is impossible not to have some detractors if you’re that big, and that omni-present.  [After all, how many companies have actually changed the entire world besides Microsoft?]  It’s impressive.   When you’re there in person, working with the individuals who make up a part of this massive organization, it’s hard not to leave impressed.  

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I’m on the plane coming home from a date with the ID Potato Shipper Growers Association. (Yup, potato industry folks really needed a humorist motivational speaker… their industry is going through some HUGE changes.)

I loved the date… the folks were nice. The potato humor was fast and furious (no… I’m not kidding… potato humor) and if you go by the comments the audience (and my meeting planner) gave me after the talk, the message was well-received.

But by far the best part was making a difference for the victims of hurricane Katrina.

I often sell books, tapes and other products after my programs. But I had no plans to do so at this event. But, at the last minute I grabbed as many copies of my book, Humor Me: America’s Funniest Humorists on the Power of Laughter and shoved ‘em in my bag.

I told the audience this: ” The books list at $16.95. I usually sell them for $15. Tonight they are $20… and I’ll tell ya why. Tonight we are gonna sell out and give ALL of the money to the Red Cross for the hurricane.

My 19 books should have earned $380. (I’m tellin’ ya… that’s all I could fit in my bag!) But because these big-hearted people were so generous — and because they kept re-selling the last 2 books over and over and over again— we made $609 in 12 minutes. That can buy a bunch of potatoes for the folks who need them most.

I’m humbled and flattered. Last night we proved that humor can make a difference.